As a senior member of DigitasLBi’s creative strategy team, Nic develops communications propositions, strategies and plans for clients including Sony Mobile, Coca-Cola, M&S, Virgin Atlantic and Barclays. He is currently working on an innovation initiative with a major pharmaceutical brand.
Nic joined LBi (now DigitasLBi) as a senior planner in 2010. Previously he was features and deputy editor for the leading interactive marketing and business weekly New Media Age, following 12 years as a client-side marketer at organisations including LexisNexis Butterworth and FT Knowledge. Nic has extensive experience in industry conference speaking and panel moderation.