Since the reorganisation of the NHS, Claire leads projects on behalf of new organisations in the NHS, NHS England and the Department of Health. Work includes leading the pan-London ASAP maternity activity, the SBRI Behaviour change technology programme; and advising organisations including the Royal Society of Public Health, the GLA and TfL on behaviour change in health.

Previously Claire led the behaviour change approach in London Health Programmes – a London NHS organisation; including the Prevention and Early Diagnosis of Cancer work stream for the London Health Improvement Board and the London TB Plan. Working across the NHS developing Behaviour Change and social marketing strategies for NHS organisations such as PCTs & local authorities. Projects included Hepatitis C, late presentation HIV, Cardio Vascular Disease (CVD), the national HealthCheck programme, Chronic Obstructive Pulmonary Disorder (COPD) and sexual health.

Prior to this Claire spent 12 years with leading behaviour change and CSR agency Corporate Culture, working with clients such as AA, BT, Coutts and Marks & Spencer, the NHS and WRAP. In her spare time she leads her local WI and advises breast cancer charity CoppaFeel!

Twitter: @ClaireEMcDonald